Introduction: How can you increase your reader’s curiosity for Your Next Email?
Curiosity is a powerful motivator that can lead to great things. When curiosity is sparked, people become more engaged and interested in the topic at hand. Yet, how can you increase your reader’s curiosity for Your Next Email?
Unfortunately, no one has an answer. But we do have a few ideas.
In this article, we share our thoughts on the question of how to increase curiosity for the following email you send out.
1. Unique offers:
Special discounts or exclusive access to new products or services are surefire ways to increase curiosity. However, this is not a free ticket to send emails to your entire list.
You have to be careful with what you offer in the email and how you present it. Please don’t make people feel like they have to buy your product or service right away. Please give them a reason to open it. If you give people a reason to open your unique and exclusive email, like a free ebook so, they are more likely to do so.
How? We recommend offering something unique that has never been done before.
2. Previews:
Entice customers with a sneak peek of what’s to come. Give them a glimpse of what they can expect, what they might get if they were opt-in, etc. This is a great way to engage your reader, especially if it’s related to something that already has positive reviews or testimonials. How? We recommend reviewing and offering a sneak peek of your upcoming sales, promotions, and other announcements. Use social proof to back up your preview.
Offer new and exclusive content. Think of it as a gift that keeps on giving. How? We recommend creating your new releases in advance and then scheduling them ahead of time.
3. Share interesting facts or stories.
It has been said that curiosity killed the cat. But in the age of information, interest is more likely to lead to engagement and understanding. To keep your audience’s attention, you need to find ways to stimulate their curiosity. Using your main page, product pages, or other areas of your site to share interesting facts and stories is a great way to keep your audience engaged.
Infographics are a popular way to increase engagement on many websites.
How often should you update your social media posts? Frequent is the keyword here. A tweet or Facebook post once a week is an acceptable amount of time to update for many small businesses.
4. Behind the scenes:
As someone who spends their day writing emails, I can tell you that there’s nothing more frustrating than an unopened email. It’s like a little black box that we don’t know what to make of. Curiosity is vital when it comes to email marketing. You want to make sure that your recipients are curious enough to open your email and learn more about what you offer.
Give customers a glimpse of what happens behind the scenes at your company. Showcase your products and services. You can do this with the video, opt-in forms, blog posts, infographics, or just by showing your customers what you do daily.
5. Showcase customer stories:
Feature customers who have had positive experiences with your company. Customer testimonials are great at showcasing your company and what it’s like to work with you. They’re also great at getting your brand a little more attention than your average email marketing campaign.
Get testimonials from customers who have used your product or service. These are a great way to show off how well your product works and how much people like it.
6. Give back
In a world where attention spans are short and people are bombarded with information, it’s essential to find ways to capture and keep someone’s attention. One way to do this is by sparking curiosity. When someone is curious, they’ll want to learn more and be more engaged.
Share information about causes your company believes in. For example, suppose your company is a socially conscious business. In that case, it might be a good idea to share information about your company’s involvement in the community. The more you give back, the more people will want to learn more about and support your brand or product.
7. Latest news:
Update customers on the latest news and events at your company. This will ensure they know what’s happening, and it will tell them that you are a company people can count on.
With the latest news, you can spark their interest and make them interested in your brand.
Because today’s consumers are very active in social media, use it. You can post links to articles and news stories about your company that you think customers might be interested in.
8. Sweepstakes or Contests:
Including a contest or sweepstake in an email is a great way to increase engagement. Encourage customers to enter your sweepstakes by making it easy to do so. Match the reader’s specific interests with your sale and giveaway. For example, if a reader is looking for a book about diabetes, send them a special offer related to that topic.
9. Promotions:
Have you ever heard of a lead magnet? This is a popular method of driving traffic to your website. A lead magnet is a freebie that you give away in exchange for their email address. Give them something they want, and then ask for their email address.
Offer free products or discounts if someone signs up for a mailing list. If you’re selling a product, make sure to send out a reminder email when the product is about to expire. Encourage your customers to buy it early and get the best price possible.
10. Customer feedback:
Make sure that your customers are happy with your service or product. If they’re not, let them know. You need to be honest and show them that you have the customer’s best interest in mind.
Ask customers what they think of your company. Ask them how they found you and what they think of the products or services.
Write down their answers to use in your marketing materials.
Conclusion
In conclusion, by following these ten tips, you can create more curious and engaging emails, which will lead to higher reader engagement and conversion rates. So what are you waiting for? Try out some of these tips today!